I worked closely with stakeholders to design the future of sports and fan engagement, including the NFL’s coordinating firm and stadium operations teams, to deliver a seamless Super Bowl game day experience. My role focused on designing journey mapping and immersive on-site experiences. In addition I worked with the team to deliver other workflows and systems that supported the event’s immense scale, such as optimising the Teammate Check-In process for over 14,000 staff members. Collaborating with diverse teams, we ensured that operational spaces and fan-facing areas were integrated harmoniously. By aligning user needs with operational goals, I streamlined communication, improved efficiency, and contributed to creating a flawless behind-the-scenes infrastructure that upheld the exceptional experience expected by fans and teams alike.