About Me
Im a Designer based in San Francisco, California. I am passionate about creating user-focused experiences that are delightful, accessible and impactful in both spatial and digital design systems.
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I currently work at TrustCloud where you can complete compliance certifications by automating your program with APIs, using AI to reduce manual work, and testing your controls and policies to achieve continuous compliance and earn trust.
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In the past I have worked on designing experiences for fan engagement and user experience for the Super Bowl through overlay and interaction design. In my experience as a spatial experience designer, I have learnt that clear, inclusive, creative design as solutions to complex problems can help create and accelerate to market product designs and customer experiences that people love. This passion and attention to detail has given me the ability to mediate and cope with rapid change in design processes. Ideas come first for me with conceptual thinking informing the design process. This is something I carry on from my architecture background.
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With my sports and event design experience at Populous and other creative pursuits through Experience Design, I see myself in Product Design roles that are strongly influenced by interaction, experience and 3D design.
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I am curious by nature, and enjoy learning new things - currently, I'm teaching myself VR/AR design with Cinema4D and UnrealEngine for product experiences!
Toolbox -
Figma, Sketch, InVision, Photoshop, Illustrator, InDesign, XD, After Effects, Premier Pro, Rhinoceros, CAD, SketchUp, KeyShot, Revit, Vray, Grasshoper, 3DS Max, Maya, Blender, C++, JavaScript, Python (basics), CSS(basics)
Skills -
User Research, Journey Mapping, Persona, Storyboarding, Information Architecture, Wire framing, Interface Prototyping, Usability Testing, Product Design, Build with VR, 3d Design, Motion Graphics, Design strategy, Product roadmap and delivery, Branding
Resume
Detail Resume
Work Experience:
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Company Name TrustCloud
Role Lead Product Designer
Dates Employed June 2022- Present
Location - San Francisco
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- Led business growth through design experiences and developed a UX improvement roadmap for TrustCloud’s Compliance and Risk Management tool, driving the successful delivery of 15+ new features and 40+ improvements across the platform to meet GRC (Governance, Risk, and Compliance) and customer revenue generation needs.
- Most recently led the design and implementation of AI-driven risk management suggestions, reducing users’ time spent on risk assessments by over 60 minutes.
Spearheaded the design and developed Slack and HTML/CSS email notifications for compliance and risk management tasks, boosting customer adoption for Slack by 60% in 60 days.
- Product-managed the development of a task management tool and document repository, which increased product engagement by 15% within four weeks.
- Reduced latency in key workflows by 13+ seconds through design system adoption and UX improvements, enhancing overall user experience.
- Improved user onboarding flows which reduced onboarding to less than 2 minutes
- Developed business intelligence and impact dashboards to help users understand financial risks over time from compliance and vendor management.
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Company Name Populous
Role Designer I I
Dates Employed Oct 2017- May 2022
Location - San Francisco
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Market pitches, AR and VR digital experiences with OCULUS and contribution to schematic design, design development and construction drawings for NFL, MLS, arenas, convention centers.
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River Front Legacy Wichita - Sole designer for a product to engage with users on master planning process which is now a tool used across projects at Populous
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Boston Convention & Exhibition Center Master Plan Feasibility Study for the future of convention centers
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Super Bowl 2023,2022- overlay, experience design and fan engagement experience along with executing product design elements for the event
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Personal Projects Design Lab and others
Role Product and UX design
Dates 2021- Present
Location - Remote
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Project 1 - Time travel app with responsive UI for Desktops and other devices, Overhauled all information architecture after conducting target audience research, competitive analysis, surveys and 1-1 interviews to draw out a road map for feature prioritisation. Conducted User testing with prototypes and defined user and task flows prior to this. Created a working prototype with an AR interface mock up as an add on feature
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Project 2 - Added a feature as part of a UX study to CLUBHOUSE to improve usability and improve on painpoints discovered during research. Improved delight and usability by 94%
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Project 3 - Bulletin - a tool to help improve seeing all perspectives of the news by allowing the users to be the journalists
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Project 4 - ’TheraPet’ a product to help match Pet owners to Pet sitters in need of Pet Therapy - Worked with an MBA student who was applying to UCLA Accelerate
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Project 5 - Currently building 'AIris' is an AI-powered, augmented reality banking platform that delivers personalised financial insights, predictive budgeting, and immersive goal tracking to help users make smarter financial decisions effortlessly.
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Company Name - Passion Projects
Role Interaction/UI UX Designer
Dates Employed 2020
Location - Remote/ Passion Project for experience/Responsive UI design
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Worked closely with a developer to ship QUOTE BLOCK a note taking app on ios mobile and ipad that had 40k+ downloads in 180 days and 4.1 rating on Product hunt (2020).Overhauled the target audience research amongst 100+ candidates, Information Architecture, UI, future feature planning and product reach .
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Company Name Gensler
Role Designer
Dates Employed Jun 2016 – Sep 2016
Location - Greater Los Angeles Area
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Designed a DTLA Tourist Gaming App called ‘stumble’ as part of my Student Project.
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Banc of California Stadium – Construction Documentation, Locker Room Schematic Design
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Confidential NFL Stadium – Conceptual Design, 3D Modelling for 3D Prints
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Soccer City SD- MLS Stadium – Conceptual Design, Marketing Pitch
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Baseball Master Plan- Conceptual Design for Marketing Pitch
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Chase Center Arena – Design Development
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San Jose State University Student Recreation and Aquatics Center- Presentation and post processing renders
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Alliance School Design Charrette – volunteer impromptu brainstorming session with a team of designers for the refurbishment of the organization's existing office space
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G-Wall Competition – Façade Design Competition for the Jonathan Club (winner) Research project
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Role Designer ( part time )
Dates Employed Dec 2015 – Jan 2016
Location Los Angeles
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Worked on an entry for a renowned exhibition- Venice Biennale
https://www.florenciapita.com/the-new-zocalo
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Dates Employed Feb 2015 – Jun 2015
Location Mumbai
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Designed the company logo and social media content with a team of designers
http://www.fropcorn.com/home
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Company Name Stand Design Studio
Role Architect
Dates Employed Feb 2015 – Jun 2015
Location Mumbai
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Design development and drawings for competition and interior design projects
3D Modelling and rendering
Restaurant projects and Furniture design
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Company Name Menis Arquitectos
Role Designer
Dates Employed Sep 2014 – Jan 2015
Location Tenerife , Canary Islands, Spain
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Worked on Puertito Adeje Hotel Design Competition and architecture projects of different scales.
Roles involved :
design development
concept design
working drawings
administration related functions
site visits and analysis
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My Tool Box:
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Figma, Sketch, InVision, Affinity Mapping, Framer, Maze, Optimal Sort, Photoshop, Illustrator, InDesign, XD, After Effects, Premier Pro, Zeplin, Rhinoceros, CAD, SketchUp, KeyShot, Revit, Vray, Grasshoper, 3DS Max, Maya, Blender, Unreal Engine, C4D, Processing, C++, JavaScript, Python (basics), CSS(basics), User research, Interface Prototyping, Branding, Sketching
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Education:
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UI UX Design Specializations California Institute of the Arts 2020 (Online)
Southern California Institute of Architecture Master’s in Architecture 2015-2017
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Achievements:
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Work Published in the yearly ONRAMP magazine and issue 37 of cataLog Journal.
Art installations on display at KalaGhoda Arts festival - The Recycle and Branched.