Ebb and Flow
Gensler, Los Angeles, California
June 2016 - September 2016
Competition Group of 2
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Scale - Parametric Facade Design
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Tools Used - GrassHopper, Rhino, KeyShot, Adobe Suite
Role: Project Pitch and Concept Development through Parametric Design
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Vision// PRESTIGE TIMELESS RELEVANCE
The Jonathan Club is a monument of success, layered with history and relevance. A club that is prestigious, but does not wish to advertise itself in ways that could bring
unwanted attention.
That being said, the facade of a building is an image. In turn, this image becomes the branding of its inhabitants, a representation of that organization's mission and characteristics.
What will this image tell the world about the Jonathan club?
The Jonathan club has transcended many generations, its roots run deep, it is layered with moments of history, in stories as well as in architecture. This is part of the reason we did not want to conceal the historic facade of the Jonathan club, but instead add another layer of history to it.
// The copper facade system frames the monumental entry, and plays homage to its neighboring brick. The perforated pattern is derived from the existing brick pattern. As the pattern traverses the facade, it trails off, highlighting the unity of the old and the new, but also acknowledging the progressive nature of the organization.
The use of copper in paring with the existing white stone creates a sense of timelessness. As the building ages it will continue to naturally gain more layers, the copper will oxidize and the vertical garden with flourish, solidifying its position as a landmark in downtown Los Angeles.
The monolithic presence of the new metal facade pared with the verticality of the existing facade, demands respect and attention, the facade itself becomes a destination in addition to the club.
