Project Summary:

This is a travel innovation product for on the go entertainment for travellers. This is a product was developed and launched in India. Their business model leverages a combination of technology and media production.

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My Role :

I was one of the graphic designers on the team working under a PM. I had the opportunity to work with both the design professionals directly. This project was executed with  a team of freelance designers. As a designer I had the opportunity to work on research and concept branding that was delivered at the end of the month.  The project went through many stages-

• multiple meetings with the client.

• revision sets of branding imagery until final delivery

• concept drawings on brand development

• making a cohesive brand identity

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Project Details :

Industry: Entertainment, Technology

Brand: FROPCORN

Vision: Vibrant, Engaging, Visible, Striking, Effective

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CONSISTENSY, CONTINUITY, COHERENCE, MOTION, ENTERTAINMENT

Brand guidelines are a comprehensive and creates a design language that will represent identity across all media.

• Logo/Existence

• Visual identity

• Look and feel

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